Pink Tax – have you ever heard of that? Women are not guilty of spending more than men!
Being a human, alone, demands regular maintenance. But for women maintenance is tiring and more expensive – I didn’t know about Pink Tax, till last November. I usually thought that women do buy more because we are flooded by marketing directed to us and also because we do wear makep and other things that men usually don’t. Now it’s confirmed: there’s a Pink Tax embedded in products for women. And this tax starts from birth!
On the top of that, women worldwide generally earn 26% less than men. There’s a pen for him and a pen for her, a razor for him and razor for her, but in pink. Same razor, but the pink one is 7% to 13% more expensive, says the New York City’s Department of Consumer Affairs, that also found that toys for boys are much cheaper than for girls. Marketing dictates an “ideal life” and forces us to have “needs”. Women more often accept that, creating a stereotype, spending more to be updated. An officer at the department says there’s no law that can change prices’ differences: “Shops won’t change their behavior until we change our buying behavior. Pink is more expensive, so choose another color”. Any product for women, in any color, has the tax. Have you heard about the Pink Tax?
Now a lighter topic… Look of the day How was your first week of 2017?
In December I won an amazing giveaway! Steffy, from the great Steffystyle sent me this amazing YSL set, with mascara, eye pencil and eye cream – all great products, I loved them! Thank you so much, dear Steffy!